Author, Brand Strategist, & CEO

Sara Arnell, Author of There Will Be Lobster


Sara Arnell is a global branding and marketing expert and former advertising CEO, with a talent for developing and revitalizing brands. Her most recent endeavor is founder and creator of Salt Stone, a home-halogenerator for respiratory wellness that is receiving praise from doctors, wellness practitioners and users. She is currently Adjunct Professor at Parsons School of Design at The New School and the best- selling author of There Will Be Lobster: Memoir of a Midlife Crisis.

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Sara Arnell is an accomplished author and advertising CEO who has produced some of the most memorable marketing and advertising campaigns within fashion, sports, pop culture and wellness, including one of most popular Super Bowl commercials of all time. Her work has been seen on a global basis and her thirty years as a highly experienced marketing, brand and communications specialist continues to be sought after from established companies to start-up brands.

In 2020, Sara wrote a tell-all book, There Will Be Lobster: Memoir of A Midlife Crisis to share the personal struggles that she had kept to herself for years, in order to show how being honest with yourself and those you love is the most healing act of self care and self love you can accomplish. Her philosophy in writing this book was that if it helped even one person find healing, it was all worth it. The book became a best-seller.

Sara Arnell is a former advertising CEO, and currently a brand consultant and professor at The New School’s Parsons School of Design. Her thirty-year career in fashion, writing, and advertising broke new ground, winning awards and global recognition for her work and its clients. Sara has a BA from Skidmore College and an MFA from Sarah Lawrence College. She is the mother of three children and one small poodle.

There Will Be Lobster

There Will Be Lobster represents years of tears, angst, struggle, fear and trepidation in wanting to tell a story – my story – in the hope that exposing things that I never told anyone before, could help someone else have the confidence and belief in themselves that they deserve.

For a very long time, I was scared to open up about what I went through. I felt sorry for myself, sorry for people who had to deal with me, sorry for what happened to me and what I had allowed myself to become. I was embarrassed to tell people in my life that I wasn’t OK – that I was sad, depressed, lonely and without hope for a happy future.

It took a lobster crawling out from under my kitchen chair one morning, after a crazy night, to make me realize that I needed to crawl out into the open too and save myself. I call this my Lobster Moment. We all have them. I hope you recognize yours and use it as a pivotal moment to change your life, for the better.

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Raves & Reviews

“Sara Arnell is the only writer I know who can make self-deprecation and wisdom look like the same thing. There Will Be Lobster is a darkly funny memoir with a big heart, and it’s the exact comeback story we all need right now.”
David Hollander, author of Anthropica and L.I.E.
“This book is a deeply personal story that’s not afraid to show you the crazy moments that we all have, but often don’t admit to. Read this memoir if you want to learn how honesty, vulnerability, and sheer perseverance can help you step into your light and illuminate a new path—one that is happy, healthy, and full of hope.”
André Leon Talley, author of New York Times bestseller, The Chiffon Trenches and former Vogue editor-at-large
“No matter where you are in life’s journey, there are stories and anecdotes in this book that will confirm what we know but don’t always practice—self-care and self-love are the two most powerful healers you have available.”
Dr. Gabrielle Lyon
“I remember Sara Arnell as the tough, polished woman wearing a perfectly chic leather jacket while ruling over the hottest branding agency in Manhattan. Through There Will Be Lobster, I met a frightened, bewildered woman lurching through a terribly dark midlife passage. That both people are the same shows how sharply life can change. Sara shows that our only chance is changing with it—and that change is a messy, frightening process best handled with brutal honesty and humor.”
Hugh O’Neil Gallagher, brand writer and author, Chicken 65
“What an enjoyable read. Sara gives us quite a ride upon the wave of elevational theater in her study of the futility of chasing lasting happiness solely in its external reflections. After decades of winning deserved accolades, Sara’s belief in herself reaches its lowest ebb when, unexpectedly, she discovers through Vedic Meditation how to turn within and finds what she was seeking: inner contentedness and purpose. Sara skillfully and courageously shares her life experiences with candor and humor. In doing so, she exemplifies a Vedic principle of good citizenship, to make personal experiences relevant socially, thereby making one’s growth toward illumination relatable, bringing hope to readers.”
Thom Knoles, Vedic Meditation Master
“Sara Arnell’s memoir There Will Be Lobster is filled with wry self-deprecating humor but equally replete with genuine poignancy. In writing so transparently about the full catastrophe of her midlife crisis, Sara takes us on a journey that arrives at hard-earned resilience and lasting insight. This book is a rollicking account of the human condition written in an authentic, original voice.”
Gail Straub, co-founder, Empowerment Institute and award-winning author Empowerment and The Ashokan Way
Salt Stone

Salt Stone

Salt Stone is a personal home-halogenerator that turns medical-grade salt into a trusted upper and lower respiratory cleanse, with the push of a button. It’s easy, mess-free, low-maintenance and drug-free. In a world of declining air quality, using Salt Stone daily can help the body help itself to clear airways, thin mucus, boost immunity, decrease inflammation and increase blood oxygen for improved endurance and stamina – all with the natural, proven and healing powers of dry salt therapy.

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Brand Consulting

I consult for brands and companies that want to reinvent, or invent their future, refresh their image and present a more current and relevant identity. My consulting work is frequently in product innovation and brand revitalization and is often confidential, as much of what I work on takes time to reach the public arena. Some brands I’ve worked with include Pepsi, Goop, McDonald’s, Unilever, Reebok, Moet Hennessy, KFC, SoBe Lifewater, Bank of America, Jeep, GNC, DKNY, Tommy Hilfiger, Chanel, and Revlon.

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