Author, Brand Strategist, & CEO
Sara Arnell is a global branding and marketing expert and former advertising CEO, with a talent for developing and revitalizing brands. Her most recent endeavor is founder and creator of Salt Stone, a home-halogenerator for respiratory wellness that is receiving praise from doctors, wellness practitioners and users. She is currently Adjunct Professor at Parsons School of Design at The New School and the best- selling author of There Will Be Lobster: Memoir of a Midlife Crisis.
Sara Arnell is an accomplished author and advertising CEO who has produced some of the most memorable marketing and advertising campaigns within fashion, sports, pop culture and wellness, including one of most popular Super Bowl commercials of all time. Her work has been seen on a global basis and her thirty years as a highly experienced marketing, brand and communications specialist continues to be sought after from established companies to start-up brands.
In 2020, Sara wrote a tell-all book, There Will Be Lobster: Memoir of A Midlife Crisis to share the personal struggles that she had kept to herself for years, in order to show how being honest with yourself and those you love is the most healing act of self care and self love you can accomplish. Her philosophy in writing this book was that if it helped even one person find healing, it was all worth it. The book became a best-seller.
There Will Be Lobster
There Will Be Lobster represents years of tears, angst, struggle, fear and trepidation in wanting to tell a story – my story – in the hope that exposing things that I never told anyone before, could help someone else have the confidence and belief in themselves that they deserve.
For a very long time, I was scared to open up about what I went through. I felt sorry for myself, sorry for people who had to deal with me, sorry for what happened to me and what I had allowed myself to become. I was embarrassed to tell people in my life that I wasn’t OK – that I was sad, depressed, lonely and without hope for a happy future.
It took a lobster crawling out from under my kitchen chair one morning, after a crazy night, to make me realize that I needed to crawl out into the open too and save myself. I call this my Lobster Moment. We all have them. I hope you recognize yours and use it as a pivotal moment to change your life, for the better.
Raves & Reviews
Salt Stone is a personal home-halogenerator that turns medical-grade salt into a trusted upper and lower respiratory cleanse, with the push of a button. It’s easy, mess-free, low-maintenance and drug-free. In a world of declining air quality, using Salt Stone daily can help the body help itself to clear airways, thin mucus, boost immunity, decrease inflammation and increase blood oxygen for improved endurance and stamina – all with the natural, proven and healing powers of dry salt therapy.
I consult for brands and companies that want to reinvent, or invent their future, refresh their image and present a more current and relevant identity. My consulting work is frequently in product innovation and brand revitalization and is often confidential, as much of what I work on takes time to reach the public arena. Some brands I’ve worked with include Pepsi, Goop, McDonald’s, Unilever, Reebok, Moet Hennessy, KFC, SoBe Lifewater, Bank of America, Jeep, GNC, DKNY, Tommy Hilfiger, Chanel, and Revlon.